The label plays a big part of my buying. Generally I would be taking the wine somewhere for dinner (remember those days?) and I have been known to take the bottle home after drinking the contents. I used to have a nice collection to reuse for 'water bottles'!
I've just started being OK going over to visit friends. Nice use of the wine bottles, I've seen some restaurants (what are they?) where they do that.
It depends, but attractive labels are a plus ;)
They definitely are now :)